Important Media Concepts

Media Coverage

- The news that the media plan to talk and report about in their news.

Priming

- Is enhancing the effects of media by offering the audience a prior context- a context that will be used to interpret a subsequent communciation.

-The media is used to serve the audience with standards and frames of reference.

-Priming explains whether soemthing is good or bad or whether it was effectively communicated or not.

Framing

-Refers to the way media and media gatekeepers organize and present the events and issuer they cover.

-And the way the audience interprets what they are provided with.

-Frames are abstarct notions that serve to organize social meanings.

-Framing influences the perception of the news of the audience.

Sensationalism

-The idea of having the media report on heavy shocking values.

-It can also be considered ad a theatre or drama as to attarct the audience's attention.

-For instance what happened on 9/11 can be considered as using sensationlism due to the diverse interpretation that the media made.

Media Biased

-Describes the real or perceivrd bias of journalists and news producers withing the mass media in the selection of which events will be presented..