Drawing a Bead on Global Communication Theories

Normative Theories:

- One of the most important books is called Four Theories of the Press discusses the media internationally

-The book talks about how the world's various media systems can be grouped into four categories

-Authoritarian
-Soviet
-Liberal
-Social Responsibilty

Authoritarian:

-It justifies advance censorship and punishment for deviation

-The theory was used in dictatoial regimes, under conditions of military rules.

-It is designed to protect the social order and its agents.

Libertarian:

-It refers to the idea that the press should be a free marketplace of ideas in which tge best would be recognized the and the worst fails.

-There should be freedom of opinion, speech, religion and assembly

Soviet:

- Assigned the media a role as collective agitator, propagandist and educator in the building of communism

-Did not favor free expression, but it did propose a positive role for the media in society and in the world

Social Responsibility Thoery:

-Proposed that media ownership and operation are a form of public trust

- For the private media this theory has been expressed and applied mainly in the form of codes of proffesional journalistic standards, ethics, and conduct for dealing with individual complaints.

-We can say that it ws done for self-regulation