Public Diplomacy & Sports

The interview that was conducted with Karen Hughes is extremly interesting. Concering the method the man is using to target the audience in terms of public diplomacy is a very smart way. He believes that sports is a brilliant idea to use in Public Diplomacy. He states that it is difficult for him to communicate is some countries such as in China and Korea but in performing sports everything becomes easy to communicate since sports itself is a sort of language.

Now, can this sort of public diplomacy be applied in the Moroccan context. To my understanding it can be applied but to only a certain category of Moroccans. We should not forget that in Morocco 56% according to the statistics of people are illtrate, so using this method will not be that effective. Moroccans are not an easy audience, they are really hard to convince, and sports is not one their major interests so I believe that in Morocco there should rather be dialogue first and then when dialogue works then sports for Public Diplomacy can work.

My point here, is that the United Stated promotes its image because it is at the center and is controlling the world and it does not want to loose its credibility especially after the invasion of Iraq where it feels stuck. Morocco has other priroities than promoting its image it should first try to see the problems of its citizens and its country and then think about promotong its image for outsiders.